The images people share on social media -- of themselves at bars, sporting events and weddings -- could be valuable to marketers assessing their customers' attitudes toward a brand, a new study has found.
Carnegie Mellon University researchers have taken a first step toward this capability in study where they analysed five million such images.
Researchers Eric Xing and Gunhee Kim looked at images associated with 48 brands in four categories -- sports, luxury, beer and fast ..
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